10.08.26, 06:00
Artikel
How To Sell a Candidate? Branding and Mobilization on Social Media
Aura farming, reaction videos, memes, and carefully staged “spontaneous” moments – a digital barrage we all scroll through daily, thinking that these are just candid, unscripted glimpses into a politician’s life. In reality, we are the targets of a brutally precise product launch, tailored to the algorithm. After all, politicians today rarely campaign on policy platforms, instead, they market themselves as meticulously crafted brands. This is one consequence of the professionalization of politics. Successful mobilization today depends on producing platform-specific, emotionally charged content, manufacturing an illusion of authentic everyday life, and outsourcing negative campaigning to influencers. But how do these catchy marketing phrases translate into tangible, vote-winning strategies in practice?
17.07.26, 13:24
Artikel
Why do politicians yell? The Psychology of Political Communication
Angry facial expressions, clenched fists, raised voices, and rhetoric filled with outrage have become a daily occurrence in contemporary politics. When a politician pounds the podium while launching a verbal attack on opponents, the question inevitably arises: Are our elected leaders genuinely this angry, or are we witnessing a carefully orchestrated performance? Research in political marketing and communication suggests that, in many cases, the latter is true. Aggressive political rhetoric is often not the product of spontaneous emotional reactions, but rather a deliberate communication strategy – a carefully calibrated marketing tool designed to influence voter behavior.Suche
